Apple retail stores reportedly price-matching iPhones

From CNET News.com: Apple will match the price of an iPhone from another authorized retailer if you buy it in an Apple store, according to a new report.

Citing an anonymous source, MacRumors this morning says it's now a quiet policy at Apple's stores to price match with a handful of third-party authorized sellers and carrier partners so that users can buy a new phone in an Apple store versus going elsewhere to get the same deal.

Per a purportedly leaked photo of the new policy, that amounts to a savings of $49.01 on the 8GB iPhone 4, as well as all three models of the iPhone 4S, that is if buyers can point to a partner store with a discount. The change comes on the heels of Sprint dropping the price of a new iPhone by $50 as part of a promotion.

Apple has a long history of not explicitly stating that it will price match goods -- both its own, and third-party items it stocks. However, the company offers employees a way to do it at their own discretion.

View: Article @ Source Site