Google exposes smart results in search

From CNET News.com: Your search results in Google are about to get a big dose of Knowledge, the company announced today at a press breakfast at its San Francisco office.

Google's Knowledge Graph, its "smart" recognition of people, places, and things in search queries, is coming to English-language search results in a big way, starting with a rollout tomorrow.

The main component of the Knowledge Graph integration will be rolled out in parts, with all English-language searches getting the basic integration. This means that if you're searching for "Chiefs," for example, Google will prioritize your location. People searching from the United States will see the Kansas City Chiefs football team at the top of the results, while people searching from Australia will see the New Zealand rugby team.

But integrating the Graph into search is more than just location-aware searching, said Amit Singhal, the senior vice president at Google for Engineering Search.

"If we are to build the future of search, we have to solve the hard scientific problems of speech recognition and natural language understanding. We will have to build artificial intelligence. We're not there yet, but we're taking baby steps today," he said.

Those "baby steps" have so far involved 58 experiments, and more than 530 smaller changes to search. The Knowledge Graph integration is one of the first to go public, said Shashi Thakur, the Knowledge Graph team's technical lead. "We're using the knowledge base to build apps," he said, to give the database with more than 3.5 billion attributes and connections some real-world utility.

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