AT&T Says Lumia 900 Launch Will Blow Away the Every iPhone Launch Yet

From DailyTech: Two of the biggest factors against Microsoft Corp.'s (MSFT) Windows Phone 7 operating system when it launched in late 2010 were lack of compelling packaging and lack of carrier support.

Thus they shoved the OS onboard their most ugly budget models. Ironically, many of these handsets still performed well, although they were far behind Android and Apple, Inc. (AAPL) in the looks department. This -- along with Microsoft not paying carriers sales commissions -- led to a general lack of interest in carriers pitching WP7 handsets.

Nokia offered the first piece of the puzzle -- attractive packaged phones. Nokia wowed with sleek handsets like the 4.3-inch display LTE-enabled Lumia 900; its "little brother", the 3.7-inch HSPA+ Lumia 800; and the upcoming Nokia Lumia 808 PureView, which featured a 41 megapixel camera, and potentially will get LTE treatment.

The next trick was finding a carrier to pitch the phone to customers -- a vital step, given the general public apathy with regards to high technology. As Apple has demonstrated, a strong pitch can win over the masses.

AT&T long considered itself the "premium" WP7 vendor, yet its new efforts eclipse anything it has previously done -- or which any U.S. carrier has done, thus far, with Windows Phone.

While the Lumia 900 may be getting the bear's share of AT&T's hype -- and marketing dollars -- it's also important AT&T puts forth a well-rounded lineup. To that end, the Lumia 800 is receiving a major update.

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