Sony Outs Three New Point-and-Shoot Cameras

From DailyTech: Sony has tossed three new compact digital cameras onto the market that slip into the company's Cyber-shot line. The announcement comes even as Sony admits that the point-and-shoot category is a dying breed due to the prevalence of smartphones with high-resolution cameras onboard (the company has seen its P&S sales plummet 20 percent over the past year and expects the trend to continue).

The three new cameras include the DSC-TX200V slipping into the new ultrathin T series Cyber-shot series, and two more cameras that fall into the W series dubbed the DSC-WX70 and the DSC-WX50. The cameras share some common features such as new Exmor R CMOS sensors in new and improved BIONZ image processors.

The TX200V digital camera has 18.2-megapixel resolution, which Sony claims is the highest resolution sensor that's currently offered in the point-and-shoot market. The camera also boasts superfast autofocus speeds needing only 0.13 seconds during the day and 0.25 seconds in lowlight situations to focus.

Sony also gifted the new camera with a large 3.3-inch Xtra Fine TruBlack OLED touchscreen. The TX200V is also ruggedized with ability to survive water submersion up to 16 feet deep, and the camera is dust proof, and freeze proof to 14°F. The WX70 and WX50 cameras both sport 16.2-megapixel resolution with the same sensors as the other camera. These two cameras both use 921K dot resolution LCD touchscreens with the WX70 sporting a 3-inch screen and the WX50 sporting a 2.7-inch screen.

"We continue to innovate in the compact camera space, finding new ways to help consumers produce high-quality photos and videos as easily as possible, regardless of lighting conditions," said Yosuke Tomoda, director of the Cyber-shot business at Sony Electronics. "With new technologies designed to improve the overall imaging experience - including extended creativity, control and more - this new lineup of Cyber-shot cameras delivers impressive results with stylish, pocket-sized bodies."

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