From CNET: Sprint is giving Pokemon trainers a reason to come into its stores.
The nation's fourth-largest wireless carrier is partnering with Niantic, the developer behind the smash hit Pokemon Go, to turn more than 10,500 Sprint, Boost Mobile and Sprint-RadioShack stores into PokeStops and Gyms.
The new deal takes effect December 12, which is when Niantic will share more details about new Pokemon coming to the game. Niantic CEO John Hanke teased that while some creatures would emerge that day, others would come later.
The Sprint deal marks the first partnership for Niantic and Pokemon Go, which showed a tremendous ability to drive traffic to specific locations such as shops, landmarks and parks. The hope is that players will come in to collect items like eggs and Poke Balls, or challenge the gym for supremacy -- go, Team Valor! -- as well as to charge their phones.
"We expect a huge uptick in traffic," Sprint CEO Marcelo Claure said in an interview.
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